Sustainability

project

study

Study carried out for the insertion and consolidation of the sustainability theme within Melissa's Stores. Through the creation of a support for the communication of the icons, which translate the sustainable attributes of the brand in the POS.

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For the insertion of these icons - omnichannel - in the Melissa and Mini Melissa's Stores, the proposal is to use cardboard cubes as support, which can be manipulated and organized in different ways by the customers.

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The intention is that the cubes are made with recycled cardboard and ecological printing. Preferably using Grendene's own cardboard boxes and cardboard collected by cooperatives as part of the raw material.